Sephora has always been a favorite for beauty lovers and with their newest service if you weren’t hooked on them before you definitely will be now! As of September 2015 Sephora introduced PLAY! their new beauty subscription service. And I think they will definitely be a strong competition for other brands like ipsy and Birchbox.
Every monthly box will include 5 beauty samples as well as 1 fragrance sample. Additionally, each box includes a handbook with fun beauty hacks and how-to’s, as well as a PLAY! PASS that you can bring in stores for a complimentary one-on-one session to learn how to apply the products you receive (and if you make an in store purchase you’ll earn an extra 50 points!).
In September’s box (the VERY first one!) everyone received:
Sephora Rouge Infusion in Peony
Bumble and Bumble Hairdresser’s Invisible Oil
Marc Jacobs Highliner in Blacquer
Elizabeth and James Nirvana White
I am SUPER excited about this month’s box and I can’t wait to receive my next one! Not only were the products great, but the packaging is just too cute! What I feel will give them the edge over the many pre-existing subscriptions is that since Sephora only carries high-end brands in their store, you know you’re guaranteed that all 5 products will be top-of-the-line, rather than just hoping you receive the one expensive item that they’re given out in select boxes that month (a problem I frequently had with ipsy). It’s certainly a lot easier to spend $8 to try a drugstore eyeliner than it is to drop $30 to try a high-end one, so I love that that now there’s a subscription box that only offers prestige brands. What makes PLAY! even better though is that despite having more expensive products, the price you pay is the exact same as ipsy and Birchbox: just $10 a month!
So you get 5 top-of-the-line product samples, 1 fragrance sample, and a how-to book for just $10 a month. What’s not to love?!
If you’re searching for a beauty box to subscribe to, this is definitely the one.